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Readings in marketing edited by Charles J. Dirksen, Lawrence C. Lockley and Arthur Kroeger

Contributor(s): Dirksen, Charles J | Lockley, Lawrence Campbell | Kroeger, Arthur.
Material type: TextTextPublisher: Homewood, Illinois Richard D. Irwin. 1968Edition: Revised ed.Description: XIV, 673 p. 23 cm.Subject(s): MARKETING | ESTUDIOS
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