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Marketing : conceptos, instrumentos y estrategias

By: Rufín Moreno, Ramon.
Material type: TextTextSeries: UNED unidades didácticas; 06505UD01.Publisher: Madrid Universidad Nacional de Educación a Distancia [UNED] 1998Description: XVIII, 593 p. 24 cm.ISBN: 8436237374.Subject(s): MARKETING | TRATADOS, MANUALES, ETC
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Indice; bibliografía

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