000 00560nam#a2200205#c#4500
003 IEF
005 20180219162127.0
008 941031s1972 uuu####fr####| 0||u| |u
040 _aIEF
100 1 _aSchmalensee, Richard Lee
_940239
245 _aThe economic of advertising...
260 _aAmsterdam, [etc.]
_b North-Holland Pub
_c1972
300 _aXIII, 312 p.
_c23 cm.
490 _aContributions to Economic Analysis;v. 80
650 4 _aPUBLICIDAD
_948184
650 4 _aASPECTOS ECONOMICOS
_932202
942 _cLIB
942 _z6066
999 _c70537
_d70537