000 00479nam#a2200181#c#4500
003 IEF
005 20180219154702.0
008 941205s1974 uuu####fr####| 0||u| |u
040 _aIEF
100 1 _aFerguson, James Milton
_915271
245 _aAdvertising and competition : theory, measurement, fact
260 _aCambridge
_b Ballinger Publishing
_c1974
300 _aXI, 190 p.
_c 23 cm.
650 4 _aPUBLICIDAD
_948184
942 _cLIB
942 _z30957
999 _c42526
_d42526