000 00512nam#a2200193#c#4500
003 IEF
005 20180219154031.0
008 941031s1990 uuu####fr####| 0||u| |u
040 _aIEF
100 1 _aSilk, Alvin J.
_941238
245 _aScale and scope effects on advertising agency costs
260 _aCambridge (Mss.)
_b NBER
_c1990
300 _a57 p.
_b gráf.
_c 23 cm.
490 _aNBER working papers;3463
650 4 _aECONOMIAS DE ESCALA
_943194
942 _cLIB
942 _z9586
999 _c37203
_d37203