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Reexamining the adoption of the marketing concept

By: Rivera Camino, Jaime.
Material type: TextTextSeries: Universidad Carlos III working papers; 96-20.Publisher: Madrid Universidad Carlos III 1996Description: 24 p. 30 cm.Subject(s): MARKETING | SEGUROS | ANALISIS ECONOMICO
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c 1558-26815 (Browse shelf) Available Universidad Carlos III working papers; 96-20 c 1558-26815

Bibliografía;conclusiones; resumen

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